Ari Zelmanow

Learn to build business cases like a detective to become the strategist your business needs—while building the career you want. How do you become an Influential Researcher?Simple. Think Like a Detective. Detectives... They don't just conduct investigations—their work drives outcomes. Their investigations put bad people behind bars. Researchers (and those conducting research) could learn much from them. They don't just aggregate evidence—they use logic to put the evidence together like a puzzle to build a case that leads to convictions in court. They don't just deliver data—they are master storytellers who win the hearts and minds of judges and juries by capturing the voices and emotions of the victims and witnesses, ensuring their voices aren't lost in the process. Detectives close cases. This course will teach you detective-grade strategies and tactics—the kind I learned and used as a metro police detective—to build and close business cases, i.e., research projects that drive impact in "business speak." These skills sharpen your competitive edge and enhance your ability to identify and seize new opportunities, manage risks more effectively, and drive sustainable growth and profitability for your business. Research should be one of the most valuable functions in a business… But it isn’t. Researchers should be senior consultants that help the business make more informed—and less risky—business decisions... But they aren't. We are going to change this. The secret to becoming a valued researcher is to Think Like a Detective™ to generate better insights—faster—and then have business leaders use those insights to make better decisions. It's that simple. And that hard. In just two weeks, you will develop three foundational skills that will elevate your career and transform you from an invisible researcher to an influential consultant: 1. You will learn how to Think Like a Detective™ to generate better insights. This will immediately differentiate you from other researchers. 2. You will learn how to deliver consumer and market insights like headline news, grab your audience by the face, and win their hearts and minds. 3. You will learn to use strategic communication to influence business decisions. You will be seen as a consigliere (business consultant) rather than a service provider. Businesses protect the things they value—and Research will be no different. Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact, and influence grow 🌱 What you'll learn: How to Think Like a Detective™ to generate better insights faster. A common complaint in business is that research "slows things down." I will show you how to be "high-speed, low-drag" so that you aren't seen as an anchor ⚓️, but as a rocket 🚀.Don't just be a better storyteller—be a better storybuilder. The TRUE VALUE of research is in collecting evidence, connecting the dots, and catalyzing decisions that:📚 Turn data into stories📝 Stories into strategies🚀 Strategies into outcomesTo tell better stories, you have to build better stories.You will learn this. Methods alone are bullshit 🐂💩. Expertise isn't developed from using a cookbook approach to research. You can't be a master chef following a recipe. You must develop a deeper understanding. The same applies to research. I teach you the fundamentals to becoming an expert practitioner. The power to influence business decisions. The job of research is to help business leaders make less risky business decisions. I teach you how to communicate effectively using time-tested principles of persuasion.How to connect research insights to business strategy. Research has historically failed in The Last Mile of Research, i.e., explicitly connecting outcomes to the things businesses really care about.I teach you how to connect your work to the larger business strategy—transforming you from technician to tactician. This course will help you develop the confidence and skills to be seen as a trusted advisor to business leadership—and you will watch your impact, and career grow 🌱 Need proof? Click here to see all the killer things people are saying about this course🔥 Questions and Answers What happens if I can’t make a live session? All sessions will be recorded and made available within 24 hours of the session. In addition, you can send any questions to Ari before or after the session to have them answered. Is there a guarantee? For my philosophy on guarantees, watch this. That said, if you attend the first class and aren't happy, jump on a quick call with me, and I will refund 100% of your money. What's the "instruction style" of this course? You'll be learning in a variety of ways in this course. Some meetings will include pre-reads, post-reads, and/or videos. There will always be slides/instruction for our "in-person" meetings, plus group breakouts or discussions. Will I get direct access to Ari? Yes. 100%. During the live courses and through email or other questions. No question will go unanswered. Do you offer regional pricing, i.e. for countries like India, Brazil, etc.? Yes. For more information, please get in touch with Ari directly at [email protected]. What if I have other questions? Send an email to [email protected], and I'll get back to you within 48 hours. Do you offer refunds? If you are asking this question before the course begins, this course isn't for you. It is better for both of us if you don't register. This course will give you the tools, but won't do the work for you. I have NEVER had someone legitimately ask for a refund and the testimonials here speak for themselves. Develop the confidence and skills to be seen as a trusted advisor to business leadership—and watch your impact, and career grow 🌱 The Next Live Influential Researcher Intensive Cohort of 2024 will kick off on April 2024. Become the strategist your business needs—and build the career you want.